How an SEO Agency and Google Ads Agency Can Help Your Business Grow
If you want to generate traffic to your website, hiring an SEO Agency or Google Ads agency can be the right move. These agencies specialize in SEO, PPC, and social media. They can also formulate and manage your Google Ads campaign. For example, if you are trying to sell townhouses, using Google Ads to attract more potential buyers can be beneficial.
Keywords
There are several ways an SEO agency and a Google ads agency can help your business grow. Both can help you achieve positive ROI and big growth goals. In addition, both can help you set up Google Analytics and Tag Manager.
Ad copy
Ad copy is a critical element of a successful marketing campaign. A good ad should highlight a business’s unique selling points (USPs) and provide relevant information for its audience. For example, an ad for a dentist in San Francisco could include information about the company’s services, while an ad for an auto mechanic in Chicago could emphasize its expertise in automotive repairs.
Budget
Budgeting for Google Ads can be tricky. You should know that grand keyword categories only account for a small portion of total search volumes. The vast majority of web searches are long-tail keywords. These are less competitive than short, keyword-rich queries, but they also tend to have a greater commercial intent. As such, budgeting for Google Ads should consider the type of business you’re trying to promote and your goals for your campaign.
Targeting
The combination of SEO and Google ads is one of the most effective ways to boost your website’s online presence. It’s the fastest way to get your website on the first page of SERPs, and users who click on your Google campaigns are more likely to make a purchase. However, identifying a good AdWords agency can be challenging in today’s digital marketplace. To get the best return on investment, select an agency that has been certified by Google as a Google Ads partner.
Integration with Google Analytics
Integration with Google Analytics is a great way to track website performance and to make informed decisions about your future marketing plans. You can import Google Ads data into Analytics to better understand the effectiveness of your paid media plan. Google Analytics also gives you insight into bounce rates, average web session length, and more. By using this data, you can customize your Google Ads campaigns and optimize your website for remarketing.
Cost
The cost of SEO and Google Ads agency services will vary depending on the size of your budget. Typically, you can expect to pay a percentage of your ad spend to the agency. The agency will analyze your results and suggest course corrections as necessary. The service can be effective in boosting your brand awareness and generating leads. In fact, Google Ads agency fees are responsible for generating about 83% of the total revenue generated by Google. However, the service is not cheap and will cost anywhere from $250 to $1,500 a month.
